Search Engine Optimization is a step by step process in which a
web site is optimized to the expectations of Search Engines.
What is the relevance of Search Engines in Internet Marketing?
Search Engines are the link between the customer and the
product. They prioritise the websites according to their
relevance to the key word searched and thus direct the stream of
customers to different websites. Today studies show that almost
95% of the customers are finding their products using Search
Engines which means a site which is not listed in a Search
Engine or ranking low in a search engine is likely to get no
customers at all.
What is the need of SEO?
SEO is most relevant for online sellers and service providers.
The purpose of creating a web site is to get people visit it and
to get customers. 95% of the customers are using Search Engines
to find what they want. There may be a hundred or thousand
websites dealing with the same topic in internet. The search
pattern of customers shows that most of them refer only the
first one or two pages while searching for a product. So if a
website is not positioned in the first two pages of the Search
Engine it is less likely to get any customers. This shows the
importance of optimizing a web site. If a website is positioned
in one of the first two pages of search results it can have lot
of customers. The more the SERP (Search Engine Ranking position)
you have the better.
How SEO is done?
Search Engine Optimization is a step by step procedure. The
working of each Search Engine is based on a specially made
algorithm which ranks web sites according to certain factors
like keyword density, number of back links etc. In SEO theses
qualities of websites are optimized so that the web site ranks
better in search results. The first step to be done in
optimizing a web site is Keyword Analysis ie, finding the right
keyword for which the site is to be optimized. The keyword for a
web site depends on many factors. It depends on the purpose of
the web site, what the web site sell, the service it provides,
the nature of its business etc. For example for a web site
selling laptops the most appropriate keyword may be "buy
laptops". After analysing the keywords the second step is
Competition Analysis. Here the competition for each keyword is
analysed and the strategy of the competitors are found out.
Consider the above example. In internet there are lakhs of
websites selling laptops. So naturally the competition for this
keyword "buy laptops" is pretty high. On seeing the strategy of
the competitors who are already occupying the top positions in
Search Engines one can calculate the work needed to improve his
website's ranking position. It is always better to know what
your opponents are doing. After knowing this much one can start
his works like link building, PPC advertisement, Content
Optimization etc.
Cutting through the competition and getting high in the Search
Engines is not an easy task. It takes time and effort. Only
dedicated people can get good results through SEO. Seeing the
vastness of its opportunities there are many companies dedicated
for providing SEO services. Their services can be made available
a any time. For a web site SEO is as important as its design and
contents.
About The Author: The author is an SEO consultant from
http://www.techseol.com
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